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Whilst we aren't perfect, we are trying our best to operate an ethical business that considers the impact of our operations on both people and the environment.


Our Towelies are made in Turkey. Every step from the Cotton being grown through to the finished Towelies you see on our website! I (Debs) and Mr STOKEDNZ (Gary) have personally been over to the factory, met the humans making our Towelies, hugged it out with them (well I did, Gary isn't much of a hugger), taken them gifts, yarned to them about life, actually seen with my own eyeballs their working conditions and shared many cups of tea, as this stuff is important to us!

Our factory also:

- Is fully compliant with Turkish Laws and tax regulations.

- Pays company and employee taxes

- Pays annual leave and over time

- Does not exploit children!

- Treats all employees with respect and dignity

The humans making our Hooded Towel Ponchos are a crucial part of our business, because happy staff make epic quality Towelies, right?

NZ Owned & Operated

STOKEDNZ is NZ Owned & operated and all products are designed in Rotorua by Debs.

Whilst NZ made would be rad, you can't grow Turkish Cotton in New Zealand, obviously. And honestly we love the two families we work with in Turkey. Looming Turkish Cotton is a skill that has been passed down for generations and we are stoked we get to be a part of that.

NZ made is getting a lot of coverage and kudos right now and while I am all for it, I personally think we should be asking bigger questions here. Such as:

- "Are our makers paid fairly for their work?"

- "Do they have an epic working environment?"

- "Are they happy?"

NZ made does not guarantee any of the above questions, nor does it guarantee amazing quality.


All of our cotton has the Oeko-Tex Certification (a global standard), meaning the textiles and fabrics are free of harmful chemicals and safe for human use.

Our Turkish Towels and Towelies are made with extra long cotton fibres, meaning they are incredibly durable and actually get softer, fluffier and more absorbent with washing.

Turkish cotton has world renowned properties such as:

- Quick-drying preventing mildew.

- Super packable

- Very absorbent and can hold up to 3 x their weight in water.

Don't just take our word for it, see what HUNDREDS of our happy customers have to say here.


All of our Towelie wrappers are printed on recycled card using Soy based Inks, same goes for our business cards! 

We are transitioning over to compostable courier bags in every size, we are already using these in most sizes and others we are just finishing off before we purchase all compostable bags. (Throwing something plastic away doesn't actually get rid of it, so we may as well use them).